West and Co. Jewelers
1229 Bay Rd.
Webster, NY 14580
The purchase of a fine diamond symbolizes the significant moments in life and as such is unlike other purchases one makes. At West and Co. Jewelers we understand and respect the importance of the occasion and will take the time necessary to work with you, to answer your questions, to address your concerns and help you, not just buy a loose diamond, but to choose your own perfect diamond for your diamond jewelry.
Forever 10, The Worlds Most Brilliant Diamond
Only .001% of all rough diamonds are suitable to cut into the unmistakable 10 hearts and 10 arrows of Forever 10. Each of these extremely rare diamonds is hand crafted by one of only 50 master artisans in the world. The meticulous cutting process ensures that under any lighting condition, the superior brilliance of the Forever 10 is instantly recognizable.
In the past it was thought that Color, Clarity and Carat weight were the most
significant quality factors in a diamond. Today, the Cut of a diamond is considered an even more important as it has the greatest impact on light performance. The Forever 10 cutting process allows for greater precision, and
the additional facet sequences result in a brilliance that surpasses a traditionally cut diamond. With 10 perfect hearts and 10 perfect arrows the Forever 10 takes its place as the worlds most brilliant diamond.
Drop by West and Co. Jewelers and find the perfect diamond jewelry.