Expert Jewelry Repair

West and Co. Jewelers
1229 Bay Rd.
Webster, NY 14580

Ph 585-671-2410
http://westandcompany.com

West and Co. Jewelers is your custom designed jewelry destination. David has reached the highest honors in the jewelry world with his designs being featured in gemology textbooks, Debeers website, ADiamondIsForever.com, and appears on regional newscast.

We will help you create new jewelry with your existing gemstones or you can select from our collection of gemstones from some of the best stone cutters in the world. We can take your broken or unworn jewelry, and turn it into a piece of envy. Your guidance will result in a stunning piece from platinum, gold or even silver that will match your impeccable taste. Our goldsmiths will help you leave with handmade jewelry that meets your desire.

Jewelry is an expression of your own personality. We will help your create a custom designed piece that will mix your vision with our winning jewelry designer. Our crafters can translate your design into a unique design that stays within your vision and budget.

Stop by today to see our custom made jewelry.

West and Co. Jewelers
1229 Bay Rd.
Webster, NY 14580

Ph 585-671-2410
http://westandcompany.com

The purchase of a fine diamond symbolizes the significant moments in life and as such is unlike other purchases one makes. At West and Co. Jewelers we understand and respect the importance of the occasion and will take the time necessary to work with you, to answer your questions, to address your concerns and help you, not just buy a loose diamond, but to choose your own perfect diamond for your diamond jewelry.

A Diamonds value is determined by the 4Cs: The Cut, Color, Clarity and Carat Weight. The 4Cs are never exactly the same on any two Diamonds. Every Diamond is unique.  The 4Cs are listed in descending order according to each Cs impact on the beauty and hence the value of the Diamond.

Cut: The quality of the cut of a Diamond is very important; it is what gives a Diamond its unmatched brilliance and fire. There are three major components of cut; the Diamonds proportions, its symmetry and its polish or finish.

Color: A colorless Diamond is treasured for its rarity and beauty. Some Diamonds have a slightly yellow, brown to grey body color. Some feel this slight body color gives the Diamond warmth. A Diamond’s color is graded by letters: D, E &F are colorless. G,  H, I and J are considered near colorless. K, L & M are faint yellow.

Clarity: The clarity of a Diamond is its fingerprint. Many Diamonds have, under 10x magnification, small imperfections or irregularities in the crystal that are called inclusions. The size, number, nature and position of these inclusions determine the Diamonds clarity.

Carat Weight: The Diamonds weight is the easiest of the 4cs to determine. Today a carat is a standard metric weight of 0.2 grams. A carat is divided into 100 parts called points. An example would be 0.50Ct. is fifty points or ½ a carat.

It is a Diamonds durability and beauty that makes them an ideal symbol of lasting love. The famous advertising tag line A Diamond is forever says it all. A Diamond is the only gem that will look as good in 100 years as it does today, and a 100 year old Diamond looks as good today as it did when it was first presented.

Stop by West and Co. Jewelers and find the perfect diamond jewelry.

West and Co. Jewelers
1229 Bay Rd.
Webster, NY 14580

Ph 585-671-2410
http://westandcompany.com

The purchase of a fine diamond symbolizes the significant moments in life and as such is unlike other purchases one makes. At West and Co. Jewelers we understand and respect the importance of the occasion and will take the time necessary to work with you, to answer your questions, to address your concerns and help you, not just buy a loose diamond, but to choose your own perfect diamond for your diamond jewelry.

Forever 10, The Worlds Most Brilliant Diamond
Only .001% of all rough diamonds are suitable to cut into the unmistakable 10 hearts and 10 arrows of Forever 10. Each of these extremely rare diamonds is hand crafted by one of only 50 master artisans in the world. The meticulous cutting process ensures that under any lighting condition, the superior brilliance of the Forever 10 is instantly recognizable.

In the past it was thought that Color, Clarity and Carat weight were the most
significant quality factors in a diamond. Today, the Cut of a diamond is considered an even more important as it has the greatest impact on light performance. The Forever 10 cutting process allows for greater precision, and
the additional facet sequences result in a brilliance that surpasses a traditionally cut diamond. With 10 perfect hearts and 10 perfect arrows the Forever 10 takes its place as the worlds most brilliant diamond.

Drop by West and Co. Jewelers and find the perfect diamond jewelry.